After 20 years in business development and partnerships, including 8+ years on Apple’s App Store (managing a portfolio of category partnerships, including sports, entertainment, news, social networking, music, photo & video and education), in May of 2020, I started my own entertainment, media and app development consulting company. I currently work with app developers of all sizes, ranging from pre-launch to apps with revenue over $100M annually on the App Store. Here are some of my areas of focus.