Fourteen years, including over eight-plus years on Apple’s App Store team, helping app developers to build, launch, monetize and optimize apps across iOS, tvOS, WatchOS, iPadOS and Google Play.
Head of Entertainment and Media Business Development, App Store @ Apple (2011-2019)
Managed all US developers across Sports, Entertainment, News, Social Networking, Music, Photo & Video and Education. Managed key partners at the executive level including Google, Amazon, Netflix, NBA, MLB, ESPN, New York Times and many others. Led executive business reviews with a focus on billings growth, product page optimization, marketing and user experience. Categories grossed over $1B annually (30% y/y growth).
Chris Campbell Consulting (2020-present)
In May of 2020, I started my App Development Consulting company. In this role, I have helped over 20 companies drive user experience, subscription optimization, product page optimization as well as guiding clients on how to best engage Apple’s App Store.
Vice President, UX & Design @ AEG Presents (2022-2025)
In December of 2022, one of my clients, AEG Presents, brought me on full-time as their Vice President of UX and Design. Grew the UX team from three designers to eight designers/researchers. Overhauled all festival apps, including Coachella and Stagecoach (overall App Store rating, across all apps, jumped from 3.9 to 4.9), as well as venue websites such as Mountain Winery and The Warfield. I also oversaw our relationship with Apple. After 2.5 years in this role, having added direct UX experience to my prior business and partnerships experience, I am now returning to where I want to be for the rest of my career: helping app developers of all shapes and sizes to succeed on the App Store.
Lifecycle Management
No matter where you’re at in development (pre-launch, pre-monetization, updates, etc.), I can help with every aspect of your app business.
Ecosystem Guidance
Not sure how and who to engage across platform partners and/or potential strategic partners? I can help you navigate who to work with with, when and why.
UI/UX
Whether you’re building an app from scratch or looking to update the design of an existing app, I can help your team build an app that will shine.
Business Growth
New to subscription or in-app purchase? Looking to grow your existing business? I can help you to acquire customers, retain them and win back those who have churned.
Client features on the App Store
Some more about my roles at Apple and AEG
Apple
I managed a team responsible for launching services and driving growth for the following companies:
Developers I directly managed who were later acquired:
AEG Presents
We redesigned over 50 apps and websites:
